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7. Here are five top social media campaigns (plus what you can learn from each of them). This meme is an oldie but a goodie. By B&T Magazine. Organic awareness campaign. But who are the brands coming up with creative marketing campaigns to inspire us all this Earth Day? 11. Its fair to say 2020 has been something of a horror show. Below is a look back at each of the 2020 winners. In 2020, Brit + Co., teamed up with Office Depot to launch a 10-week virtual online course that helps women launch or grow their businesses. Agency: TBWA/Media Lab. Today, businesses worldwide spend a lot of time and money on digital advertising. 5 Trends The Best Ad Campaigns Of 2020 Are Spearheading. In previous campaigns, like 2018s Heartwarming the World campaign, Hersheys took a more personal approach. 1. If you, as a brand, arrive on TikTok with heavily product placement-focused content and a tunnel-vision way of thinking, you are going to There are no words or gestures or tributes adequate to celebrate the superhero that is a Mother. A lot of confusion, a lot of stress, and a lot of loss. Digital Out of Home advertising (DOOH) is seriously on the rise, and expected to continue. Disney CreativeWorks, the in-house branded content studio and creative agency, worked with Oscar-winning filmmaker Jimmy Chin to craft the vision of three short films, each highlighting one of the new Broncos while inspiring viewers to get out into the wild. The theme of The International Womens Day 2022 is announced as Break the Bias. Imagine a gender equitable world, says the manifesto for the campaign theme. Imagine this. Image Source. This post was updated on February 7, 2022. A Key Takeaways. It pays to be good focusing on the on-time bill payments will be rewarded and avoid penalties as well. Organic awareness campaign. Analyze Your Results The best marketing campaigns are developed that analyze their results and work on them. Guinness St. Patricks Day. While some brands are heading full-steam for the metaverse, others are experimenting with blending the real world and alternative ones. Leon: Feed NHS Greggs: Veganuary vegan Steak Bake Just Eat: Snoop Dogg Food delivery service, Just Eat, spent a lot of money to get Snoop Dogg involved in their campaign ( 5.3 million apparently ). Another 20 amazing social media marketing campaigns from Indian brands. by Rob McKinlay. Glean some inspiration with some of the best PR campaigns weve seen in 2020-2021. Wenzhuo Wu. But it was clearly money well spent, which is why its featuring as one of the best marketing campaigns in 2020. Clorox For the moments you cant miss. In a short video, Clorox shows customers how its products solve sanitary issues during the pandemic. With the help of System1 and YouGov data, weve selected this years best campaigns from 50 categories. #9 Getty museum #GettyMuseumChallenge. With everything from fast food to fitness equipment and even all the way to politics, this year has been full of some great brand integrations. A PR campaign is a series of planned activities designed to give a company or brand publicity. Earth Day Network. The best marketing campaigns of 2021 1. 2020-08-06 by EPR Staff. During 2020, fashion brands faced a completely unexpected scenario and their season campaigns, being mostly conceived and built in advance, created a rather alienating dissonance between their muffled world and the tragic realities of lockdown. 11 of the best PR campaigns and activations of 2020 (according to you) Each month PRWeek UK picks its top five PR/comms campaigns and asks you, our expert readers, to choose your favourite. As shown in this example, memes offer a great opportunity to highlight issues that your brand helps resolve or address. The best marketing campaigns of 2020: Part 2 Just Eat Did somebody say Just Eat? Rapper, bon viveur and self-confessed foodie Snoop Dogg was KFC KFC is back. Free eGuide: The Future of Digital Agencies! Their mattresses range from around $900 to $1.800. This could mean: Brands, the countdown to Black Friday is well and truly ON. We still witnessed some path-breaking campaigns in the last decade. 3. The commercial is the same as the original except in the newly recorded audio, the actors mention that they are in quarantine. Calm: CNN Election Night "Key Race Alert" Sponsorship At the end of election night, there was no clear winner but, on 9. Its fair to say 2020 has been something of a horror show. Alexander McQueens campaign was inspired by the warmth of Waless artistic heritage, featuring Sarah Burtons collection a love letter to women, families, colleagues, and friends in the glow of golden hour. 17 Best PR Campaigns Of 2020. Best Black Friday campaigns 2020 edition. The digital 2.6 Challenge launched to help charities tackle the fundraising crunch. But in the #RIPeanut campaign, the iconic character was killed off in action-movie style. The moral of the story is: use your online ads to market products your audience wants to buy and then follow through on your ads. Ecommerce Best Practice Guide; Direct-to-Consumer (DTC) Best Practice Guide; 2020. 2. It was a fierce competition, but were excited to announce Abstract Design. 10 of the Most Accessible Brand Campaigns and Actions of 2020 From Microsoft to American Girl, progress continues. Coffee brand Purity Coffee not only educates its audience on an issue they may not be aware of but also boosts its own value in the process. With 5.8K engagement and nearly 100K views, this video is calming and supportive, striking a chord with younger audiences. So here we go: heres the best advertising campaigns of 2020. Surf Excel Pakistan. Published on September 23, 2021. According to Venngage, 2020 will see a shift away from photography towards illustrations. Saint Laurent tapped group member Ros for a campaign shot by David Sims. The concept of including local brands as part of the mainstream campaign is both smart and noble. The successful 1999 commercials audio was re-recorded to relate to their viewers in lockdown. In the case of a small business, their level of brand awareness may not reach eponym status (e.g. Some companies took the time and the large tone pivot to lie low, play it safe, and recuperate. Photo: Prada, Mr. In an emotionally torrid 2021, consumers lapped up ads with humour, heart and hopeful messages. If you, as a brand, arrive on TikTok with heavily product placement-focused content and a tunnel-vision way of thinking, you are going to US retail spending around the day is forecast to hit $24 billion higher than 2021, but not quite as high as 2020.. What are the Best 2020 Marketing Campaigns. Nestle India created a campaign to celebrate 25 years in business which captured the imagination of both adults and children. Home Blog The 17 Best Display Ads of 2020 (And Why They Work) Display ads are quite the worthwhile investment for a business. Companies of all kinds have found creative ways to help those in need all over the globe. The Smile Stories: NowThis + Lay's. THIS. PowerlessQueen by NGO Project Nanhi Kali . Burger King Puts Its Ingredients List at the Center How do you instill confidence in your customers in times when they are increasingly losing trust in brands? Here are a few ads that stood out for me in 2020: 5.. Apple. It struck the same sombre-yet-resilient tone that almost every brand used to ease themselves back into the public consciousness during lockdown. A day dedicated to celebrate women and inspire us to create an equal society, certainly also inspires the creative minds in the industry to put their best game forward. December 30, 2020. This is what the fast-food giant Burger King did. Thanks to this years events, weve seen many brands tailor their marketing campaigns accordingly. Heres to many more ads that pick at its wealth of possibilities. The famous 90s Budweiser commercial made a comeback in 2020 with a twist. They asked fans to share their stories and as these stories were amusing, moving and relatable, the audience connected with them immediately. Tesco. Microsoft used American Sign Language in one of its Surface ads in 2020. Once four cans have been scanned, the virtual keg was full and could be redeemed for two beers when bars and restaurants opened again. 1. In a witty, fast moving 7-minute video, Apple captured the zaniness of being forced to Iceland x Greenpeace Rang-tan Palm Oil Campaign. You need to have the right team to schedule the time and coordinate all the activities required to launch the campaign. Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. On the International Womens Day last year, Nanhi Kali and WAT Consult, part of Dentsu Aegis Network has launched a social media campaign called PowerlessQueen with a core objective of raising donations for Project Nanhi Kali that This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Branded content examples include articles, social media campaigns, video series, podcasts, short films, and live experiences. Paid ads campaign. Spotify Wrapped 2020. Every branch of design has certain trends that will rise to prominence during a certain time - and the below elements we will see much more of during the course of 2020. In other cases agencies, photographers and brands have had to face the practical problems of the pandemic Best Marketing Campaigns: Collaborative Marketing 6. Axis Indonesia. So, lets delve into the creepiest and best Halloween campaigns of 2020. Apple: "Get a Mac" Campaign. I can see why Tokyos Tsukiji Fish Market was chosen as one of the #SevenUrbanWonders of the world by Nissan. Bottega Veneta. As we wrap up 2020, we wanted to take a moment to look back at the best brand campaigns that ran on the Holler platform this year. Spotify owned Christmas with their Wrapped 2020 campaign this year. Here are 20 companies with the best marketing digital marketing campaigns. Pharmaceutical Campaigns Dec 2020 >> On the naming behind Pfizers COVID-19 vaccine >> Doctors are upskilling their virtual communication skills to handle difficult patient conversations with more compassion >> Now FDA is training doctors and patients on new cancer drug approvals >> Abbvie launches unbranded pharma TV commercials urging people to not skip Paid ads campaign. PooPourri. Today in the midst of the pandemic and the lockdown, the stability and selfless love of our moms is even more valuable and special. What was the best digital marketing campaign of 2020? The Top 5 Luxury Brand Campaigns of 2020. Herseys also promoted social distancing around Mother's Day this year with the tagline, "A Hersheys kiss for mom. She earned a B.A. In an emotionally torrid 2021, consumers lapped up ads with humour, heart and hopeful messages. In our 12 Days of Holidays program, we asked the Iterable Community to nominate the best marketing campaigns of 2020, and our customers have spoken! Siddhant More. Gillette made the bold choice to update their 30-year-old slogan the best a man can get to the best men can be in their advertising campaign in January 2020. This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Best Marketing Campaigns: Email Marketing. Fitbit's what's strong with you? Meri Maggi-Meri Maggi and Me. Spread love from a distance." Ben & Jerrys #LiftTheBan. Honorable Mentions (Apple, Kohls, Best Buy, Burberry, and 30+ other holiday marketing examples) Lets jump right into the examples. They dont just pick consumer information from standard surveys and questionnaires. 2020. This film conceptualised by Truecaller and wirality media launched on womens day, based on facts suggests that 8 out of 10 women in India receive harassment and nuisance calls every day. One of the most memorable, biggest and best influencer marketing campaigns of 2020 was the collaboration of McDonalds and Travis Scott under the name of #CactusJack in the fall of 2020, as the two teamed up to promote his favorite McDonalds meal. Guinness - Best Campaign. Saint Laurent tapped group member Ros for a campaign shot by David Sims. Campaign. However, some brands took the positive step of highlighting their own beliefs and values, as well as opinion on political and social issues. Below is a look back at each of the 2020 winners. Last year, Hourglass made a pledge to become entirely vegan by the end of 2020, and over half of the brand's line-up has now been reformulated to As we close out the year, our team has pulled together our picks for some of the most memorable sponsorships of 2020. Zara Facemasks & Gowns. Dove's reverse selfie In April 2021, Dove launched their Reverse Selfie campaign, which aims to combat the negative 2. feat Snoop Dogg. Heres a list of the best Ramadan 2020 Brand campaigns in the APAC region that caught our attention: 1. The digital campaign proved a huge success raising over 11 million. The commercial is the same as the original except in the newly recorded audio, the actors mention that they are in quarantine. Sainsburys. Airbus, Dell, DHL, Ford, Microsoft, Rolls Royce, Siemens, Unilever & More Ventilator Challenge UK. Dove, Courage Is Beautiful (Ogilvy) /. By using their search data to tell a heartwarming story, Google makes the audience feel like they are a part of a larger movement and delivers a brand storytelling advertising campaign that resonates on a personal level. Disney UK. Womens Day 2020 saw brands and agencies creating beautiful content, with simple yet powerful messages which were executed to perfection. We love this pre-Black Friday campaign from our friends over at Gymshark because it leverages some of the biggest Youtube stars in the Gen Z stratosphere. Some of them fail in their marketing campaigns while others succeed, mostly because they continually re-evaluate their strategy. Pepsi: "Is Pepsi OK?" The 114-year old brand features the Mr. Peanut character. New York Times: Life Needs Truth 6. Lets count down what the team at SharpSpring has decided were among the 11 best marketing campaigns of last year. Organic awareness campaign. La Martiniquaise-Bardinets blended Scotch whisky label Sir Edwards has unveiled a new advertising campaign focusing on its Scottish roots. Inspiring International Womens Day Ad Campaign Ideas By Famous Brands. Here is the video collage of all the commercials of CRED during their peak time. What one person loves, another might not. Publicis Groupe - Moldy Whopper for Burger King The Moldy Whopper by Publicis Groupe is more than just a campaign; its a statement from Burger King to the rest of the fast food sector sector, and a prime example of bravery, boldness and simplicity all in one go. 3. 5:20 pm. From FMCG to e-commerce, jewellery to automobiles, here is our pick of the best Diwali campaigns of 2020. Its no secret that the situation did look very different last year. One of the first brands to do this, and make their mark, was Guinness. In 2020, mainstream cause marketing campaigns have been l a rgely dominated by the coronavirus outbreak. March 8, 2020. Turns out Gen Z loved it too they named it one of their top campaigns for 2020/21. 2020 was a lot. But weaving in between all of the negative were some pretty powerful positives. cheese. Truecaller - Shabd. CRED members disagree. Were taking a look back at some of the Black Friday campaigns that really smashed the ball out the park with their creativity in 2020. Bottega Veneta took a trip to the snow for its Fall/Winter 2020 campaign. Heres a rundown of how various brands rose to the challenge and served up holiday goodness. 37. Gymshark #BigDealEnergy. In fact, in 2023, DOOH ad spend is forecast to reach $3.84 billion in the US, up from $2.72 billion in 2020. Siddhant More. With the help of System1 and YouGov data, weve selected this years best campaigns from 50 categories. Creating a Brand Identity: A Guide for Designers (opens in new tab) is a rich and informative introduction to everything a new design student needs to know about creating brand identity, from consumer psychology to the execution and delivery of finished campaigns. Walkers Crisps. Introducing Here for You by Snapchat. The campaign #NekiNahinRukegi is the perfect example of where there is a will, there is a way to be generous. Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. Implementing the strategy is the easiest part of developing the best marketing campaigns. The campaign gave Spotify listeners and creators a personalised opportunity to celebrate and reflect on their year through a lens of Still, theres a lot to love in the creativity, humor, and beauty of the latest Valentines Day campaigns of The Best of Experiential 2020. In this big-budget live action and CGI movie trailer-style ad, Babybels become superheroes tasked with ridding a dystopian near-future world of sugary snacks, where everything was made to McDonalds X Travis Scott. With partner agencies R/GA and VM1, they brought back a sense of community with #PayItForwardLIVE. Nest Bedding Aims Low Source Nest bedding is not what youd call exactly low budget. December 30, 2020. This list is by no means exhaustive, and is entirely subjective. ETBrandEquity.com brings the top 100 campaigns of 2020, which were most read/watched by our readers. As 2021 dawned the brand had seen its monthly orders more double over the previous 12 months: it recorded sales of 189m in 2020, up 129% on the previous year. Lucit, a software company in Fargo, North Dakota that has developed an app for digital billboards is jumping on the bandwagon with a smart and Kicking us off, its the partnership that whipped us into shape, Peloton x Beyonc. Read on for my best PR campaigns of 2020. Our research also revealed that Skittles Give the Rainbow campaign, which involved colourless limited-edition Pride Pack candy bags, overshadowd others on social media. Learn more: 3 Mobile Marketing Campaigns That Won Us Over in the First Half of 2020 1. However big your brand, marketing alternatives to alcohol is still in its infancy - and its a hugely creative space. The goal of the campaign was to get people to think about whether or not Pepsi was a 3. From Louis Vuitton's all-star 1970s sci-fi novels to Gucci's frolicking woodland creatures, these are the best fashion campaigns for the new season. 2. 1. The best way is to be transparent with them. Samsung Electronics announced today that it has become number five in the Best Global Brands 2020 list announced by Interbrand, a global brand consulting company, with its largest-ever brand value of USD 62.3 billion. Porsches Digital Detox Road Trip campaign, helped users see the world differently, highlighting the importance of experiencing the real-world (while showing off some nice cars). on December 18, 2020. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. The "Get a Mac" campaign was a series of television commercials created by Apple Inc. to 2. The ad addresses the #MeToo movement and the societal issue of toxic masculinity. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2022. McDonalds. And just as 2019 Surf Excel has yet again made a come back with a wonderful campaign and an inspiring outlook. 1. Haylee is a Content Marketing Writer at BigCommerce, where she partners with the SEO team to craft narratives and blog content. The Top 5 Luxury Brand Campaigns of 2020. The successful 1999 commercials audio was re-recorded to relate to their viewers in lockdown. Bags, Dior, Moncler, Net-A Bags, Dior, Moncler, Net-A-Porter. 1. In a bid to replicate that growth throughout 2021 the brand only created in 2012 created its Give It Some platform. Organic awareness campaign. 5:15 pm. Airbnbs Lets keep travelling forward Geo-politically, 2018 was a depressing year in many ways. During the virtual event, participants were challenged to fundraise while doing an activity related to the 26 miles of the race. The campaign was inspired by the internets response to the death of Iron Man in the Avengers movie franchise. Even so, every year we all make our best attempt to celebrate Mothers. The campaign has been met with a mixed reception, however many social media users have shared their praise for Tescos inclusivity. Gillettes #TheBestAManCanBe campaign and #MeToo activism. The 3. This year observed a flock of Mothers Day Campaigns dedicated to and themed around frontline caregivers and essential service providers, who along with nourishing their homes are also aiding the world. The famous 90s Budweiser commercial made a comeback in 2020 with a twist. From Louis Vuitton's all-star 1970s sci-fi novels to Gucci's frolicking woodland creatures, these are the best fashion campaigns for the new season. Working with more than 75,000 partners in over 190 countries, they are the worlds largest environmental movement to drive positive action for the planet. Email marketing is one of the most powerful and inexpensive marketing tools out there and by using the right strategy you will be able to grow your business astronomically.. As a matter of fact, for every $1 you spend on email marketing, you can expect an average return of $42.Add to that, the fact that you can use The campaign depicts Starbucks as a safe place to do so. Paying it forward, a simple, beautiful concept that Verizon acted upon in 2020. in English Literature from the University of Texas at Austin and afterward spent a year abroad to pursue a Master's in International Management from Trinity College Dublin. Brand creatives and campaigns for Rakshabandhan 2020 paved the way for businesses to engage with users and be a part of the festivities keeping the norm of social distancing at fore. 2. Mothers Day Campaigns 2020 have come in better than anticipated, just like how our mothers raise us to be. Digital Marketing 1. In their own words, Some believe that theres no upside to being good. Personally, one of my favourite viral IKEA campaigns on YouTube is this one during Halloween in 2014. #3 Ikea Stay Home Ikea, a Swedish conglomerate that designs and sells furniture, was also among many companies motivating people to stay home. Account growth. In this video, the decomposition of the restaurants signature sandwich is showcased. Hershey's. To help us dream of sunny days, warm weather, blooming flora, and spring fashion, brands have begun releasing their spring 2020 ad campaigns.. For Gucci, The Favourite director Yorgos Lanthimos takes us on a surreal journey through Los Angeles, Dove is a stickler for socially-aware campaigns, and their latest is no different. They started a global project called Planters: #RIPeanut Planters sells snack foods. asking for a Kleenex instead of a tissue), but simpler forms are counted as success. BrewDog Punk Sanitizer. 3. Manu Ateliers Lockdown Launch. Vanessa Mitchell is the Director of Content and Communications at AZK Media. The London Marathon has expanded its usual impact in 2020. But they wanted to change that. Fitbits recent marketing campaign focuses on finding your inner strength. Burger King recently removed artificial preservatives from all of its food products, and this campaign was initiated to spread awareness about the same. Fashion campaigns have the ability to transport us a particularly easy thing to do as winter drags on. After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field.With campaigns to push vaccinations and groundbreaking ideas from brands showing their true authenticity, the best campaigns of 2021 are all amazing in their own right and all incredibly 2. The best integrated marketing campaigns have an omnichannel approach, encourage audience engagement, and hopefully improve your brand reputation. Social causes are often the key driver behind their ads, particularly womens empowerment, inclusion, and diversity. by Rob McKinlay. Once considered a fringe component of larger marketing plans, today experiential campaigns and activations are driving the Account growth. Without further ado, here are the four best branded content campaigns of 2020: Apple: The Whole Working-From-Home Thing 3. Lucit DOOH advertising. Yappy. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike were the companies whose Pride campaigns got the most traction. Doves Courage Is Beautiful campaign was definitely of a type that was produced in abundance in the early days of the pandemic. May 10, 2020. The Body Shop x Cruelty Free International Forever Against Animal Testing. Alexander McQueens campaign was inspired by the warmth of Waless artistic heritage, featuring Sarah Burtons collection a love letter to women, families, colleagues, and friends in the glow of golden hour. It's no secret that the pandemic has affected the livelihood of many people in the service industry. For its "A Whole New World of Cocktails" campaign in September, Diageo-owned Crown Royal unveiled a block party that inhabits this hybrid space. The goal of branded content is to grab the audiences attention and drive real engagement. 11 of the best PR campaigns and activations of 2020 (according to you) Each month PRWeek UK picks its top five PR/comms campaigns and asks you, our expert readers, to choose your favourite. Lets look at a few eye-opening stats: 96% of beauty brands have a social media account (Talk Walker) 63% of consumers trust a brand with an Instagram account more (Khoros) Over half of consumers want to buy products that reflect age in a positive light (Forbes) 70% of US consumers aged 19-29 would rather use organic products (Statista)