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Top 10 Social Media Statistics UK in 2022. 83.3% of total active internet users are actively using social media. 83 percent of millennials reported having a Facebook account. The facts support Sydney's assertion: Social media usage has increased nationally by almost 1000 percent in eight years for people between 18 and 29, according to findings from the Pew Research Center. -63% of students check Twitter at least once a day, including the 33% who check 6+ times a day. Press Releases; FAQ; About; Feedback; Statcounter Global Stats. 61% use social to communicate with family, friends and acquaintances. Thats why we compiled these social media statistics for 2021 covering the top guys: Facebook, Instagram, YouTube, and TikTok. Facebook, while originally designed for college students, isnt quite the hip platform it was 20 years ago. YouTube (78.2%) and Facebook (77.7%) are tied for the most popular social media platform in Australia. One recent survey found over 85 percent of employers said social media helps them find and engage passive job seekers. How to effectively plan your social media campaigns step-by-step; The most important social media metrics to track; How to define and reach your target audience on social media; Facebook demographics and usage. Blogs 20%. Among all students, email use (12.1 percent) ranked behind social media (35.2 percent) and texting (50.2 percent), but ahead of phone calls (2.2 percent). South Africa population & social media demographics. About 62% of the students (57% of males and 67% of females) agreed and strongly agreed that social media is important to support their learning, and about 68.9% (64.6% of 91% of all employers are currently using social media as part of their hiring process. This graph shows the stats of social media in Malaysia based on over 10 billion monthly page views. In the last month 98% of internet users have visited or used a social network or messaging service. 84% of 18-to-29-year-olds use Facebook, a percentage that jumps to 87% among college students. However, this share drops substantially to 49% among those 65 and older. 1. There are now 3.484 billion active social media users around the world. South Africa currently has a population of 58.93 million. Check out the results of Study Breaks other survey on College Students and Print! Annual advertising spend on social media in 2022 will top $134 billion, an increase of over 17% YOY. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. 43% use social to get breaking news. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Annual advertising spend on social media in 2022 will top $134 billion, an increase of over 17% YOY. They also encourage students to develop unique identities and adapt themselves to the changes happening in the world much quicker. Yet, these global statistics gloss over some significant differences from one country to another. 6. However, unlike many other social media platforms which rely on advertisements, LinkedIns services are something for which users are willing to pay. By nature, social media is fluid. The use of social media in our digital age became active and viral among digital natives and immigrants. Twitter as a platform inherently requires users to be short and brief, 140 characters brief. A growing number of faculty members are using social media in the classroom and are finding technology to be both a help and a hindrance, according to a new survey. In 2020, over 223 million Americans were using social networks to post pictures, like and comment on content by others, or send private messages. Its worrying that kids under 13 The average duration of a YouTube visit is 40 minutes. The survey was based on questions from Aucoin (2013), with modifications to reflect currently available social-media platforms and practices. Users spend an average of two hours and 25 minutes per day on social media. In October 2021, 32.4% Australians state they use Social Media when looking for information about a brand. Yet, to what extent physical educators who teach students with disabilities are using SMNs for PD purposes is currently unknown. Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. billion with . No. 100; Updated March 2018 Social media plays a big role in teen culture today. Surveys show that ninety percent of teens ages 13-17 have used social media. Seventy five percent report having at least one active social media profile, and 51% report visiting a social media site at least daily. Between 2020 and 2021, the number of social media users increased by 4.3%, equating to an additional 210,000 users. Using Twitter as a mode of communication to improve writing has its benefits. Twitter 14%. On average, each individual social media user in the UK is engaging with 7.1 social media accounts, including registrations to YouTube, Facebook, Instagram, WhatsApp and more. use of social media, their use of social media as mandated by the course and their perceptions of learning and experience as a result of the course. 3. 73% of millennials found their last position directly through a social media platform. LinkedIn Revenue: The Financial Facts. Seventy five percent report having at least one active social media profile, and 51% report visiting a social media site at least daily. The top five social media services used: YouTube*: 80% kids, 86% teens; Facebook: 26% kids, 75% teens; Snapchat: 26% kids, 67% teens; Instagram: 24% kids, 70% teens; Google+: 23% kids, 29% teens * A profile is not necessary to gain access to content on YouTube. -- 63% increase in the amount of time kids ages 2-11 spent online between 2004-2009. Effect of social media use on learning and distraction from learning activities. Teens' news habits reflect the diversity of the modern media landscape. -40% of students check Facebook 6+ times a day. TikTok usage among those 12-34 nearly doubled from 2020 to 2021. Social media has been increasingly used in education to facilitate innovative instruction. There are now 45 million social media users, or 66% of the UK population using the platforms. In fact, Glassdoor states that 79 percent of job seekers use social media when conducting their job search. The most shocking is the rise of TikTok. The UK Social Media Statistics for 2021. Facebook is the most used social media platform in India, with around 86% traffic. Social media is used to curate useful visual resources like images, graphs, and videos when written words arent enough. Embrace the tools. 71% of US based businesses now use Instagram (eMarketer) 200 million people visit at least one business profile every day, and 130 million people engage with shopping posts every month (Sprout Social) 1. communication. There are some gender differences! With over 70 Fun Facts. This social media platform first became popular in 2020 with about 25% usage and only continued to soar in 2021 up to 44% usage. Mensah & Nizam (2016) carried out a study to examine the impact of use of social media on students academic performance in Malaysian Tertiary Institution. However, this amount of time is not necessarily spent on one platform. Linkedins current annual revenue stands at $8.05bn. The majority of the students use social media for communication purposes and 46% of respondents were found to use these sites for 41- 55 hours per week. Highlights from The State of Social Media in Canada 2020 include: YouTube (+16%), Instagram (+8%), and LinkedIn (+7%) had the largest increase in the number of daily users, relatively to our data from 2017. Accessibility And Cost. The average UK user spends 110 minutes on social media per day. Active mobile social users are not far behind at 2.69 billion. According to Experian Simmons, 98% of college students use social media on a daily basis.This shows the huge use of social media and how it impacts the lives of the vast majority of college students. This equals about 51% of the world population and 83.36% of internet users. This is stable from 33% in October 2020 (Source) Every day, the number of social media users increases. 98.8% of all users in Singapore access social media through their mobile phones, and as a whole, Singaporeans spend an average of 2 hours and 17 minutes every day on social media platforms. While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. Posting photos 14.7% is also a primary reason for using social media among university students. A summary of global social media growth. These stats come from a new, nationally representative survey of media use among children ages 8-18, by Common Sense Media, which has been tracking this since 2003. Your current and prospective students are on Instagram, interacting with your campus accounts. LinkedIn 10%. These figures place the popular app as the 5th largest platform, well ahead of others that have been there for a lot longer such as Twitter, Snapchat, and Pinterest. Purposes for which social media platforms are used and the percentage of students who use social media. Percentage of users: 18-29: 88%: 30-49: 78%: 50-65: 64%: Only allow young people to use a social media platform when they are old enough (many platforms require a user to be 13). Effect of social media use on relationships with family members and friends. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. The purpose of this study is to determine the association between social media use, depression and the academic performance among college students. In 2022, social media video ad spending will grow by 20.1% to $24.35 billion. Social media plays a big role in teen culture today. The colleges dominating social media use their platforms as around-the-clock communication channels. 1.1 Literature review According to 2021 Statistic [9], Facebook is the most popular social media platform with 2.79 Tariq et al. More than half of the world population uses social media today. Social media has emerged as a powerful force, which can be leveraged for a wide variety of benefits. The growth and popularity of social media has created a ne w world of collaboration and. A study conducted by students in California, Texas, Washington, and Arizona (Nunez-Garcia, 2016) stated that 43.2% of students spend two or more hours on social media , while 29.5% in one to two hours and 27.3% in 30 minutes to an hour. Percentage of users: 18-29: 88%: 30-49: 78%: 50-65: 64%: Only allow young people to use a social media platform when they are old enough (many platforms require a user to be 13). The number of social media users increased by more than 10.5% (over 376 million new users) between July 2019 and July 2020, reaching a total of 3.96 billion. around the world [8]. Besides, what are the advantages of using social media? In 2022, some 3.96 billion people use social media, which is more than half the world's population. Social media has become such a tremendous influence that today billions of people are present in various social media platforms. In addition, an annual nationwide survey of college students by UCLA found that 27.2 percent of students spent more than six hours on social media a week in 2014, up from 19.9 percent in 2007. TikTok User Statistics The latest (January 2022) TikTok statistics indicate that the social media platform had 1.2 billion monthly active users globally (Statista, 2022). Bedtime, sleep duration, and the time of departure to college. Approximately 45% of students have an Instagram account. It was seen that 96% of the students use Facebook, whereas 84% use YouTube and 10% remain active on LinkedIn. Surveys show that ninety percent of teens ages 13-17 have used social media. 149 million people login to YouTube daily. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. Millennials use social media to connect with their peers and with the Among tweens, 38 percent of survey respondents said they used social media, an increase from 31 percent in 2019. Anyone can use social media to their advantage by following a few simple tips: 1. No. Students and children also actively use social media in their daily lives. Number of Americans on social media: Social Media / January 11, 2021 /. When asked about which social media platform they use most, Instagram topped the list, with 25 percent saying this is the one they use most often. 1. Due to Covid-19, 43% of Internet users are spending longer on social media platforms. AddThis Utility Frame. -- 59% of students who use social networking talk about education topics online. -75% of students are most likely to use their smart phone (over a laptop, desktop or tablet) to access social media. Chart Data Share Embed Following in Facebooks footsteps, Tik Tok is amassing a ginormous following from college students as 41% of users are aged between 16 and 24. In 2022, social media video ad spending will grow by 20.1% to $24.35 billion. 1. Specifically, the study aims to determine: 1. the social media use of college students in terms of Number of monthly active users: 2.91 billion; Largest age group: 25-34 (31.5%) Gender: 43% female, 57% male (no data on other genders) The survey found that more than half of teens (54%) get news at least a few times a week from social media platforms such as Instagram, Facebook, and Twitter and 50% get news from YouTube. This is a lot of time that is spent on social The number of social media users increased by more than 10.5% (over 376 million new users) between July 2019 and July 2020, reaching a total of 3.96 billion. 5. Little research studied social media use by Mainland Chinese students and teachers in the isolated network environment. Ad spending on social media is projected to reach over $173 million in 2022. Of these 22 million are active social media users (37% penetration), a 19% increase compared to 2019. Every second, 11 people use social media for the first time. Primarily, what apps do students use, and most importantly, why. 57% of all teens agree that using social media often distracts them when they should be doing homework 54% of teen social media users agree that it often distracts them when they should be paying attention to the people theyre with Facebook 96%. Over 84 percent of organizations are recruiting via social media with another 9% planning to do so that havent already. The results may surprise you. From live classrooms to give collaborations, social media has tremendously contributed to the exposure students are receiving today. 100; Updated March 2018. Number of monthly active users: 2.91 billion; Largest age group: 25-34 (31.5%) Gender: 43% female, 57% male (no data on other genders) Social Media Statistics For Businesses 2022; Social Media Statistics Summary 2022; Social Media Usage Statistics 2022. Faced with a lack of formal professional development, physical educators are turning to social media networks (SMN) to access professional communities and informal professional development. In other to measure social media platforms a questionnaires were developed based on past literatures. Facebook is the most popular social media platform. 4. Students can use social media to interact with their teachers, getting feedback on Social Media and Teens. Social Media Fact Sheet, Pew Research Center, April 7, 2021 Eighty-nine percent of marketers use Instagram as the most important social channel for influencer marketing and higher ed has the highest engagement rate of any industry at 3.19 percent. 79 percent of college graduates use at least one social media site, whereas just 60 percent of those with a high school degree or less use social networks. However, a recent survey by Legal reader found that Facebook once a college-only site is by far the most used social media by college students with 96% of students being active on the platform. This accounts for a 10.1% growth YOY of global social media usage. According to platform statements, the number of social media users in the US is 240 million in 2020, meaning 72.3% of Americans are actively using sites monthly. Among tweens, 38 percent of survey respondents said they used social media, an increase from 31 percent in 2019. 1. More than half of the world population uses social media today. In October 2020, The Black Sheep carried out a national survey targeting college students to understand their media consumption habits when it comes to social media platforms. This mode of communication allows students to practice brevity and clarity. 51% use social to kill time. It includes popular online social networks such as Pinterest, Twitter, Instagram, YouTube, and Facebook, with new platforms emerging. 1. Active social media users account for 2.89 billion people, which is a penetration of 39%. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. Regardless of how students use social media, however, it doesn't come at the cost of email use. As far as social networks go, its ranked number two. This quantitative study utilized social In fact, the opposite is true. Using twitter can help them get to the point directly without using needless jargon in their writing. are a few of the numerous social media platforms that are prevalent in the community. Ad spending on social media is projected to reach over $173 million in 2022. billion people using the internet. MySpace 12%. More than 98 percent of college-aged students use social media, says consumer insight service Experian Simmons. This number represents 45% of the worlds population and an increase of 280 million since January 2018. Its worrying that kids under 13 Students can use social media to interact with their teachers, getting feedback on The number of users is expected to cross 448 million by 2023. Social Media Platforms A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. This may be because social media use is, basically, at saturation point. it has been identified following a recent research that excessive browsing of social networking sites (sns) causes an impact on interactive addiction, categorically 10% of students endorsed a set of requirement habitually thought of as being characteristic of material addiction, including acceptance, or an increase in time spent on the sites, Abstract. The number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022. 82% of the teenagers between the age group of 15-17 were found to use Instagram. Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Facebook remains the most-used platform among millennials. Here are the top 5 benefits of social media for students, using which a student can leverage social media. This growth rate is likely to continue in 2019. The survey was conducted between April 917, 2020 and is based on a census-balanced online survey of 1,500 online Canadian adults (18+). Social media usage in the UK has stayed relatively consistent over the last 12 months. There was only a 1% growth rate of social media users in This year, monthly US social network users will grow at less than half the pace of 2020, when stay-at-home orders and other pandemic-related factors caused more people to turn to social media. According to the Pew Research Center of Internet and Technology, 72 percent of teenagers, ages thirteen to seventeen, use Instagram on a frequent basis, 69 percent use Snapchat, 51 percent use Facebook, and 32 percent use Twitter. After 14 years of existence, heres a look a some mind-blowing YouTube statistics: Currently YouTube has more than 1.9 billion logged-in visits every month. Social Media Platforms and Demographics As of June , the worlds population stands at . In 2017, less than 2.5 billion people were on social media worldwide. This equals about 51% of the world population and 83.36% of internet users. Key statistics for social media recruitment. Social media advertising statistics. Every day, there are over 500 million stories posted and 3.5 billion likes. Thus, the purpose of this study was to explore how physical Almost half of the students (48.5%) are connected with social media. 32.3% students use Facebook to send message from someone and 21% refresh themselves through Facebook news feed. 38.1% students use phone for watching video in YouTube. -- 96% of students with internet access report using social networking technologies. About 51% of the worlds population has a social media account. When asked how much time they spend on social media per day, 43.2% of the students said about two or more hours, 29.5% said between one and two hours, and 27.3% said they are on these sites for 30 minutes to an hour. YouTube 84%. A similar number (24%) say Facebook is their most-used platform, followed by Snapchat (22%) and YouTube (16%). There is a 62% Internet penetration rate in South Africa, meaning there are 36.54 million Internet users, a 3.1% YoY increase. An average of 1.3 million new users each day embraced some social media platform in 2020. Social media is a communication tool that allows users to interact with, and contribute to, content online. The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. Social media penetration in the UK is 66%, while internet penetration in the UK is 94.9%. One in five teachers use social media on a monthly or more frequent basis to communicate with students or parents, with Google + the most widely used platform. 2021 Daily Social Media Usage Most people like to use social media at least once a day, but which networks are The number of social media users in India were 376.1 million in 2020. There are 53 million active social media users in the UK, which is 77.9% of the UK population. The results demonstrated in Table 8 reveal that using social media greatly influence students overall behaviors and attitudes towards using social media for learning purposes. Here are some of the surveys key findings: Social media is not widely used to communicate with students or parents. This number is expected to reach 4.41 billion in 2025. In April 2015, our poll asked millennials which social platforms they use. Among US adults, 84 percent of those aged 1829, 81 percent of those aged 3049, 73 percent of those aged 6064, and 45 percent of those aged 65 and above are active social media users. Another study done by UCLA shows that 27.2% of college students spend more than six hours on social media a week. 2. Social Media: Percentage Market Share: Social Media Stats in Malaysia - May 2022; Facebook: 83.39 % Twitter: View social media market share by platform. This became rampant and more attractive due to the technological innovations of ICT gadgets that enables everyone to participate and gain access in Fully 95% of those 18 to 29 say they use the platform, along with 91% of those 30 to 49 and 83% of adults 50 to 64. By comparison, age gaps between the youngest and oldest Americans are Increased Brand Awareness. Social media demographics change all the time. Social Media Usage and Media Consumption Survey 2020. Instagram and YouTube are far behind Facebook, with 5% traffic on Instagram and 3.2% traffic on YouTube. -- 75% of 7th through 12th graders have at least one social media profile. October 21, 2013. Social media advertising statistics. Researchers found the advantage of using social media to study and some disadvantages about this for students. And nearly all college students reported being on Facebook, 88 percent. Of these platforms, Twitter is the only one that had a decent reporting of News for a primary use (24%). Of their time spent on Instagram, students spent 47% on their Feed, 21% on Stories, 20% on Discover, and 12% other. Students primarily use TikTok for entertainment. 98% of UK users use social media on their mobile devices. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. 500,000 followers ago, Kahlil Greene had 47% use social to learn about new trends. The variables considered were time appropriateness, time duration, Nature More than 98 percent of college-aged students use social media, says consumer insight service Experian Simmons.In addition, an annual nationwide survey of college The breakdown of platform use is: 67 percent of 1829 year olds 75 percent of 1824 year olds 57 percent of 2529 year olds Instagrams use is up almost 10 percent from 2016 and use doubled between June 2016 and 2018. How to effectively plan your social media campaigns step-by-step; The most important social media metrics to track; How to define and reach your target audience on social media; Facebook demographics and usage. 45% of recruiters post content on social media to engage with candidates. Facebook, Twitter, Instagram, Whatsapp, Skype, etc. Mainland Chinese people could not use popular social media platforms such as Facebook because the government blocked them. Social media platforms are meant to connect people and helped the world remain connected, and most students use social media as a new way to study.